I'm a mormon

I'm a big fan of the ad campaign that the church has been doing lately. I know the church is really named The Church of Jesus Christ of Latter Day Saints but so many people recognize the term "mormons"—they are really using the label in a smart way these days. I'll admit it was a little shocking (in a good way) to see a cab drive past with a "I'm a mormon" ad on top instead of the usual questionable gentleman's club ad. I finally filled out my mormon.org profile and it's pretty neat! In working with the kids at church it's good to see that there is a tool for doing missionary work though their social networking sites now. As more and more social interaction moves to digital media missionary tools have to evolve to keep up. It's a little daunting when you start thinking about it but also really cool that there are so many new ways to stand for your beliefs.